

Nisemono tells the story of his fraudulent rise to fame and equally quick fall. Ginger Root is thrust into the spotlight and becomes a star. In that moment her management needs to do anything they can to deliver an artist in America, and see Ginger Root as the perfect alternative who is standing side stage at the late night performance. When Takeguchi is set to make her debut in America she decides to walk away from it all after dealing with the pressure of her career. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. He is called in to help craft her vision and bring the music to life ahead of her American debut. Nisemono tells the story of Ginger Root's role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. The EP sets out to immerse the listeners in a world fully crafted by Lew. The phrase loosely translates to "fraud or fake", and is yet another part of the universe. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with lush visuals and concept around the music. KISS Off The Soundboard: Live In Poughkeepsie, NY 1984 Bob Marley - Tuff Gong Jamaica Pressings.Vinyl Sale Christmas (while supplies last).

Vinyl Sale World Music (while supplies last).Vinyl Sale Soul/R&B (while supplies last).
